These days every penny you spend needs to bring a return on your investment. Well, there’s good news. It costs very little, if anything, to boost your website traffic by adding a blog. A blog will bring you more and better targeted website traffic than spending the big bucks on advertising, building you a better home business through your blogging.
When you regularly publish blogposts to a properly configured blog on your website, every time you post it creates backlinks into your website. Backlinks are the gold standard of the web. The more backlinks you have into your website, the closer to the top you will show on the Search Engine Return Pages for keyphrases which will get you the traffic that will buy your product. So the more regularly you blog, the better your site will do in the search engines, and the better your site’s visitors will convert into buyers!
How does this work? When you add a blog to your site, using a popular tool like WordPress, you can configure your blog, through the administration area, to notify the Update Services every time you post, so the more often you post about things pertaining to your area of expertise or product, the more one way inbound links into your site you create. Adding backlinks sets off a flurry of search engine spider activity, since the spiders follow the backlinks to your blog post. This gets your post indexed quickly for those important niche key phrases.
Another tool that most blog software, including WordPress, uses to make your keyphrases stronger is tagging. When you add an article, you have the option to add “tags”. Tags allow you to stress what you feel are the most important subjects a blog article is about in such a way that it emphasizes those tags to the search engine spiders. Do this for keyphrases of secondary importance to the chosen keyphrase. You can make these tags even stronger by turning those tags into Technorati Tags, which can be done in wordpress using a plugin, and which then creates more backlinks into your blog from the Technorati website once you’ve signed up for Technorati and claimed your blog.
There’s another way to create backlinks in programs like WordPress, and that’s by making it easy for folks who visit to add your blogpost to digg or the social bookmarking sites. Using a service like AddThis works well, and wordpress has a plugin that automatically adds AddThis to every one of your blogposts. Every time someone creates a social bookmark to one of your blog posts, it’s a backlink for you.
The key to making a blog work effectively for your business or organization is to blog regularly. Once a month is okay, once a week is great, a few times a week is stellar. If you’re one of the rare people who can blog daily, you can generate huge amounts of traffic. It’s amazing how this works. If you watch your website statistics using a program such as Google Analytics or awstats, you can correlate spikes up in traffic to your blogposts. It has happened on every website I’ve tracked. And the more pages and posts you add, the more your traffic will steadily increase month by month. Each blog post becomes a back door into your site, bringing you highly targeted traffic.
The right web traffic means more money in your bank account. Do you want a better home business? Add a blog.